Platinum is just as Light

So this week I saw an adoption curve in effect for a new product. The newest competitor in the light beer industry from Budweiser caught fire in my circle of friends. Bud Light Platinum had been exclusively seen at bars and a few early innovators had decided to test out the new trendy bottles with a bit more kick for the same calorie content. There was a relative advantage that was clearly apparent as for the same price they could increase their alcohol content 2%. Since it was just a different kind of drink it was already compatible with their existing values, in addition to making it simple and easy to use. All these things resulted in a group of innovators willing to break the norm. Soon to follow were the early adopters who created some demand for the product in quantities outside of the bars. Enter my friends who chose to test the new product during the week. Their reviews were superb and through peer networks the word of the new product innovation had taken over Bloomington. Then Came the Early majority, which is where I myself entered the adoption cycle hoping for the simplicity of the same price for better product. Then came Superbowl Sunday where the ads all but established Bud Light Platinum as an innovative advancement of a classic product. The use of superbowl adds and exclusive offerings in effect leveraged peer networks to increase the adoption rate of their reinvented product. If only Cleopatra would have had this much success.