The simulation is an all inclusive conglomerate of the ideas we've studied to this point in the course. The missteps of the Cleopatra entrance into the Quebec market should help guide my team to better understand the desires of the consumer and turn those desires into a developed competitive strategy to allow us market share. The Fashion channel case showed us that while a niche strategy is effective in the short term eventually competitors will imitate your efforts and a reevaluation of your target consumers is needed at a definite periodic interval to better ensure you keep your most loyal customers happy. In addition this case will help deter us from a short term strategy and instead invest in ideas that will come to fruition in the later rounds of the simulation. Finally the Culinarian Cookware case imparted upon me the importance of pricing promotion and how it effects the implications of your product's quality while simultaneously effecting projected demand. All these ideas will be considerations in the upcoming simulation and integral to our success against other groups.
I am quite excited for the upcoming simulation as it allows all of the ideas we've come up with for each case to be implemented to a real world scenario. I feel this is where most classes fail in that they don't give a good representation of real world implications of the topics discussed in the course. As I was once considering being a marketing major, I am intrigued to put the skills learned in this course to use and seeing how my team's decisions guide our company to success/failure over the course of the next month.
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